Elevator pitch is a commonly used term to describe a brief speech that summarizes an idea for a product, service, or project to a potential investor. The presentation should be concise enough to be shared during an elevator ride. An elevator pitch should include why your product, idea or project is worth investing in by explaining such things as your unique solution, differentiation points. Venture capitalists use the quality level of the elevator speech to make a decision whether the idea has profit potential and to continue with the idea or not.
